Mcoach, Product excellence simplified, Digital product Leadership, Product Management

Velocity and Volume of Paying customers decide the survival of the product. Easier said than done. A lot of iterations will be needed to chisel out the optimal need group. Faster we achieve it the better. This canvas is aimed to make a good start. 


Step 1) is to transform problem hypothesis into an appealing narrative that explains the pain and gain. Using this as a basis, we look at potential audience profile that includes langage, location and associated preferences. This will be your Total Available Market (TAM).


Step 2) is to arrive at potential investment (TCO) to assess the affordability and readiness. This will be our Serviceable Available Market (TSM). We further sharpen the analysis with potential segments to identify an immediately obtainable need group (SOM). 


Step 3) is to look into the roles involved and impacted. These could be the same or different depending on problem depth. study of this need group’s journey and potential touchpoints follows. Together, We will obtain a blueprint to approach the customer. 


Next Steps help us look into the distribution aspects of channels, network and alliances to further the outreach. A niche we can dominate. Once we explore all these option, we have a reasonable idea of the prospect beachhead. Ideally a 1 to 10% of overall TAM.

Beachhead Prospect Canvas, Product Management


empathetic pitch canvas

Tipping Point, Problem Hypothesis and Beachhead Prospect Canvas helped us understand why ? what ? and Who ? of the underlying opportunity. read more…

tipping point canvas, Product Management

In any organization the deciding stakeholder wishes to accomplish certain strategic goals. read more…


Problem Hypothesis Canvas, Digital product Leadership, Product Management

Inabilities leading to the change sentiment pinpoints to underlying issues falling under Legacy, Landscape, Model, People, Process and Tools categories. read more…

Beachhead Prospect Canvas

Last updated Sep. 1, 2018


Program Director – Product Management

Digital Product leadership


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