What investors are looking for?
Ideas are Cheap, Execution is everything said a wise man. Investors know this. Investors of all shapes and size are keen to avoid the shallow fishers and go deep.
You have to be able to identify and establish why would someone buy it, when will they buy it, How the purchase will change their lives.
Investors are looking for potential and that is not about opportunity, TAM, Market Share. It is about how deeply you grasp customer context, cause they care about, concept your building and how is this different.
Nothing more. Nothing less. At the end of the day business success is a really a function of people influence.
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