Digital Innovation Product Leadership course is a spark that initiates lifelong learning for Lean Startup founders, Agile Product Owners, Scrum Masters, CEO’s & Product Manger’s of Technology Companies with a deep desire to excel at digital innovation and SaaS products.

 

Essentially, We help you be “Present” and “think” as you make product choices. If you have ever wanted to be a disrupter like UBERAmazonSalesforceZohoGoogleAirbnb and struggled to grasp the discipline that made them successful then we have something worth your time. 

 

Emotional Intelligence, Empathy and Vision

 

Why do this ?

People buy from other people they like. This exercise is to bring out a dramatic story of ourselves to begin with. Mission, Vision and Objectives we care about going forward. Stories resonate with people. As entrepreneurs we have to learn to dramatize our own life story to begin with. 

 

Behavior Change and Outcome Driven Digital Innovation

you will learn to use tipping point canvas

 

Why do this ?

“When you lose everything you want you will find the only thing you need ” goes a saying. A product customers love would ideally focus on relieving a persistent pain in their Life. Helping them recognize their pain and encouraging them to consume a pain killer is no easy job. Successful innovators are those that overcome the hidden forces of the mind resisting change.

 

Design Thinking and Customer Development

you will learn to use problem hypothesis canvas

 

Why do this ?

“Thinking is difficult that’s why most people judge ” said a wise man. Assumption driven decisions is the bane plaguing creators, creation and the ecosystem. A market is nothing but a large group of people. Getting to know them and their situations will help us build desirable products.

 

Customer Experience Driven Product Management

you will learn to use beachhead prospect canvas

 

Why do this ?

“… Great Leaders are Thinkers and Doers said a wise man. Today, we have a dearth of people who can balance both thinking and doing. Best products first and foremost meet an urgent need of customers and then work hard to differentiate themselves in the marketplace.”.

 

Influencing the Prospect Persona Ecosystem

you will get to understand the decision making unit

 

Why do this ?

“Sell the Problem you Solve not the Product ” goes a saying. The truth is there is no “one” problem. Uncovering all those problems is important. Selecting the right problem you can solve for the right audience 10x better is crucial.

 

Business Storytelling and Customer Discovery

you will learn to use the empathetic pitch canvas

 

Why do this ?

“…manipulate what’s already in the mind and retie the connections ” said Al Ries, the Marketing Guru. You can only disrupt what’s existing. It’s critical to find a paying customer who is waiting for our solution immediately with an effective pitch. 

 

The Win – Win Pitch and Selling Proposition

 

Why do this ?

“The way you shape your story affects not just you but future generations ” said a wise man. A product if successful leaves a legacy and enables a lot of people to benefit from visionary efficiencies. The Challenge every entrepreneur faces is not selling the solution but selling the story. 

 

Go to Market Strategy and Value Proposition

 

Why do this ?

“What you have done is nothing compared to what you can Do ” said Grant Cadone of the 10x Rule. It’s easier said than done. 2 things need to be mastered before you can further the story. What is currently available ? What capabilities do we need to assemble ? 

 

Solution Architecture, Team and Business Model Hypothesis

 

Why do this ?

“the devil is in the details makes a great deal of difference ” said Joseph Biden, former VP USA. You can only disrupt and sustain that provided there is comprehensive idea of why, how and what will be built. 

Digital Innovation and Product Leadership

Syllabus

Last updated Sep. 1, 2018

MOHAMMED ABUBUCKER ALATHICK

Program Director – Product Management

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Digital Product leadership

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