Discovered Notes on B2B Product Leadership
What is the need for Human Centered Design ?
Human-centered design is a design philosophy. It means starting with a good understanding of people and the needs that the design is intended to meet – Don Norman
What defines a digital product life cycle ?
Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don’t exist – Clayton Christensen
Enterprise Context in a Nutshell
JTBD provides a top-down, outcome-centric approach to product design. The job is the unit of analysis that drives the hypothesis and experiments to discover value. A single job can have many outcomes.
Easy Guide to Targeting Ideal Customers
“Before you can have a share of market, you must have a share of mind.” – Linda Wolf CEO of Leo Burnett Worldwide
A to Z of Customer Driven Product Strategy
If you are not embarrassed by the first version of your product, you’ve launched too late – Reid Hoffman
Principles of Customer Experience Research
UX design is so much more than just designing for a screen. – Paul Boag
Deep Dive into the Problem Space
It’s so much easier to suggest solutions when you don’t know too much about the problem – Malcolm forbes
Synergizing Value, Trust, Price and Perception
A 10X product won’t lead to viral growth unless your customer understands the value –