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Strategic Product Management and Leadership
Discovered. Product Leadership Guide
What is the need for Human Centered Design ?
Human-centered design is a design philosophy. It means starting with a good understanding of people and the needs that the design is intended to meet – Don Norman
What defines a digital product life cycle ?
Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don’t exist – Clayton Christensen
JTBD provides a top-down, outcome-centric approach to product design. The job is the unit of analysis that drives the hypothesis and experiments to discover value. A single job can have many outcomes.
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