Discovered Notes on B2B Product Leadership

storytelling, Product Management

What is a product ?

Happiness lies in the joy of achievement and the thrill of creative effort – Franklin D Roosevelt.

Why is adaptive learning crucial to product success ?

Today, More than ever software is programming the world.

Why is empathy such an important skill ?

The main tenet of design thinking is empathy for the people you’re trying to design for – David Kelley, IDEO

What is the need for Human Centered Design ?

Human-centered design is a design philosophy. It means starting with a good understanding of people and the needs that the design is intended to meet – Don Norman

What defines a digital product life cycle ?

Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don’t exist – Clayton Christensen

Why is ethnography a must for innovation ?

At its core, all business is about making bets on people – Christian Madsbjerg & Mikkel B. Rasmussen 

Why does experience management require a qualitative toolbox ?

People are persuaded not by what you say, but what they understand – John Maxwell

Enterprise Context in a Nutshell

JTBD provides a top-down, outcome-centric approach to product design. The job is the unit of analysis that drives the hypothesis and experiments to discover value.  A single job can have many outcomes.

Product Management
The Lucky Innovator, product management

Easy Guide to Targeting Ideal Customers

“Before you can have a share of market, you must have a share of mind.” – Linda Wolf CEO of Leo Burnett Worldwide

A to Z of Customer Driven Product Strategy

If you are not embarrassed by the first version of your product, you’ve launched too late – Reid Hoffman

Product Definition, Product Management
Product Management

Principles of Customer Experience Research

UX design is so much more than just designing for a screen. – Paul Boag

Deep Dive into the Problem Space

It’s so much easier to suggest solutions when you don’t know too much about the problem – Malcolm forbes

Problems, product management

Synergizing Value, Trust, Price and Perception

A 10X product won’t lead to viral growth unless your customer understands the value –