2 decades ago product manager was considered as a role that decided the color of a detergent box. Product Management (PM) as a function too had a similar perception.

 

With the accelerated transition into a computing / software powered economy as demonstrated by Microsoft, Google, Facebook, Uber, Salesforce, Tesla etc, it is clear that PM has grown in stature.

 

Have evolved experientially since the dot com days into a body of knowledge that operates at the intersection of design, tech and business to deliver value.

 

Infact, great Product Managers are helping their companies realize this value with 0% authority and 100% responsibility. 

Digital Product leadership

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