Mcoach, Product excellence simplified, Digital product Leadership, Product Management

Product Management Course for all aspirants transitioning into the most in-demand role as a product manager.

All the strategic concepts that will shape your attitude and mindset.

Why is Empathy such an Important Skill ?

Product teams can make anything they wish. In a constantly changing environment, the challenge is to make something people Love.

Good products are built based on grasping the needs. Truly Great products are built based on grasping the feelings.

Empathy is the ability to hear, see, think, feel, say, do and experience like others. Customer and Colleague alike.

Why is empathy so important ?

“For every Action there is an equal and opposite reaction”. Like cosmos and physical things human behavior is reactionary. For every behavior you exhibit towards others, they exhibit a response. Positive or Negative.

Higher density of positive behavior means that relationships are healthy and primed for mutual benefit. A load of negative behavior is one of top reason for product failures.

Holding the internal team accountable for empathetic behavior is essential for delighting the customers.

Why should digital product espouse empathy ?

“People will forget what you said. People will forget what you did. But people will never forget ‘how you made them feel.”

A market is defined by a set of potential customers who have a set of needs. Needs are fulfilled by products or services with attractive value propositions. Market environments are lopsided. It’s either tilted in favor of the seller or the buyer.

Need groups due to their shared interest reference each other when making a buying decisions. They constantly evaluate their experience and put undue pressure on vendors to make something that suits them.

Precisely why, all innovative products must overcome odds and years of obscurity before they can be demand positive. Crossing the chasm and emerging as a mass market favorite requires customer loyalty.

World of subscription driven intangible products like software is even more daunting as the product needs to keep up with customer evolution and continuously delight them.

If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.

In other words, the software built anticipating the changing needs of the customers and need groups will stand out.

Given the plethora of choices, a sensitive, personal and humane touch will differentiate your promise. A product can only match such ideals with conscious empathy of the teams involved.

Why Product Teams should focus on Customer needs ?

People don’t buy from you because they understand what you do. People buy from you because you understand what they do.

What’s in it for me is the subconscious drive propelling individuals within groups, organizations and nations.

Competing priorities of life, human psychology and market led culture all reinforce the need to maximize self gain. Decision to purchase a product is no exception.

Based on multiple research, it is found that we humans have 10+ intrinsic desires.

Thinking, Association, Acceptance, Competence, Influence, Autonomy, Relationship, Stability, Purpose and Status are things associated with career and work.

As a customer, heightened need for gain and improvements is a reaction to insecurities about perceived deficiencies in status quo.

A buyer goes through a journey of discovery with a clear purpose. Transition from dissatisfaction to satisfaction. Transform Painful Experiences to Gainful Outcomes.

The process of Product Definition

Last updated Sep. 1, 2018

Program Director – Product Management

Digital Product leadership


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